Thursday, February 24, 2005

Startups with Focus - An Oxymoron or a Possibility?

Focus is something that is very hard to define for a startup. Its easy to change direction or customize your product to suit the needs of an opportunity that gives a quick buck... but maybe disastrous in the long run since your product may end up not really being good at anything but rather a hotchpotch of mediocre components, not having much value.

Sometimes one needs to rein in the enthusiasm of his peers to steer things back on the right track. Its not always easy. But then again the question is - adapt or stick to your original plans? I beleive its a combianation of the two - but adaptation should be well thought out and strategic, building on already developed expertise as opposed to chasing every mirage in sight.

(I need to thank Bob Deuerr, entrepreneur and Director of one of the coolest Motorola products - the CN620 for this piece of pre-emptive advise)

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