Telepocalypse: Spamming the sidewalks

Martin Geddes speaks out about the potential unwanted commercial use of bluejacking (Bluetooth Hijacking):

"I can imagine an evil business opportunity. I set up my PC with a Bluetooth card in an office above the entrance to a heavily-trafficed Tube station in London, for example. Every passer-by with a Bluetooth phone gets a spam - thousands of them. Might just be a simple message, might have a URL of a website to visit. As Bluetooth becomes pervasive, so does my spam - and you can’t avoid it without turning your phone off."

This adds to my worries of unsolicited mobile marketing happening without carrier intervention that I have been discussing earlier.