Corporate Blogging - Motorola a case study

I've set up an internal blog within my organization, Motorola Labs - my next move is to try to get more people within the organization to start using it. With all the reading people do within my group, I can see it becoming an invaluable repository of information related to our areas of research - All this under the assumption that people actually adopt it. I hope the idea that feeds from the blogs can actually be syndicated to anyone (with a valid corporate username/password) within the organization - even product groups with interest in areas we work on, will make it more sellable as a publishing medium.

Its finally my turn to see if I can make the fat elephant dance !